Peacock-Griffey Automotive Acquires Don Reid Ford, Announces Multi-Million Dollar Renovation


Feb. 4, 2017 – Peacock-Griffey Automotive, LLC purchased the iconic Don Reid Ford, effective Feb. 2, and immediately announced plans for a multi-million dollar renovation of the Maitland dealership.

The Ford dealership has been renamed Peacock Ford and joins Peacock Subaru as Peacock-Griffey dealerships currently owned in Central Florida.

Peacock-Griffey Automotive Chairman and CEO Warner Peacock, who previously spent 17 years in the Orlando automotive retail dealership market, said he is eager to be back in the marketplace.

“This is an exciting time for our company,” Peacock said. “We are looking forward to our growth and contributions to the economy in Central Florida. It’s great to be back in Central Florida and we plan to increase our presence there with additional dealership acquisitions.”

The construction project will include a new sales facility and updates to the service and parts facility.

Peacock Ford has an inventory of roughly 1,000 new and used cars, trucks and SUVs and is located in Maitland-Winter Park. The dealership also has a commercial and fleet division, which works with government agencies and large and small business accounts throughout Florida. Peacock Ford also has a full-service collision center.

Frank DeGradi, who worked at a Ford dealership in the Minneapolis area for several years, will serve as the Central Florida Platform Director for Peacock-Griffey Automotive. “I have many years of experience with Ford and Subaru, and I’m so glad to represent these brands with Peacock-Griffey Automotive,” said Degradi.

Tom Van Fechtman, the new General Manager for Peacock Ford, brings 30 years of experience to his new role. “I’m eager to meet all of our Ford customers and be part of the community here in Orlando,” he said.

Peacock-Griffey Automotive is a subsidiary of Peacock Automotive, which owns Hilton Head Hyundai, Audi Hilton Head, Hilton Head Volkswagen, Porsche of Hilton Head, Subaru of Hilton Head, Jaguar Land Rover Hilton Head, Hilton Head Chrysler Jeep Dodge Ram FIAT, all in the Hilton Head, S.C., area; Jaguar Land Rover Columbia in Columbia, S.C.; and, Savannah Volkswagen and Savannah Alfa Romeo FIAT in Savannah, Ga. Peacock Automotive plans to continue its expansion with the acquisition of other dealerships in South Carolina, Georgia, Florida, and potentially North Carolina.

In addition to vehicle sales and service, Peacock Automotive features a state-of-the-art Collision Center that provides car and truck collision repair and paint for all brands, including aluminum body vehicles. The company also owns New River Wellness Institute, which is a full-service physical therapy, fitness and wellness facility. Peacock Automotive also owns NRAM Insurance, an Allstate Insurance agency. All of the foregoing are located in the Hilton Head area of South Carolina.

Peacock Automotive’s subsidiaries employ more than 600 people in Florida, Georgia and South Carolina.

Peacock Automotive’s majority shareholders are Chairman & CEO Warner Peacock, and MLB Legend & National Baseball Hall of Famer Ken Griffey, Jr. Minority shareholders are Jay Brennan and other prominent Orlando attorneys and businesspeople.

Peacock Automotive’s corporate offices are located at the New River Auto Mall on Highway 278 in the Lowcountry of South Carolina, 4 minutes east of I-95 at Exit 8. Visit www.peacockautomotive.com to learn more about Peacock-Griffey Automotive and Peacock Automotive. 

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